Penguatan Daya Saing Perempuan Nelayan melalui Hilirisasi dan Diversifikasi Produk Olahan Ikan di Pesisir
DOI:
https://doi.org/10.37287/jpm.v8i3.2618Keywords:
diversifikasi produk, hilirisasi, olahan ikan, pemberdayaan ekonomi, perempuan nelayanAbstract
Program pengabdian kepada masyarakat ini bertujuan memperkuat daya saing dan pemberdayaan ekonomi perempuan nelayan di Puspita Bahari, Pesisir Demak, melalui diversifikasi dan peningkatan nilai tambah produk olahan ikan. Program ini dilaksanakan untuk mengatasi berbagai permasalahan mitra, meliputi keterbatasan variasi produk, praktik pengolahan yang masih tradisional, ketidakkonsistenan kualitas produk, keterbatasan peralatan produksi, dan lemahnya manajemen usaha. Pendekatan partisipatif diterapkan melalui tahapan observasi, sosialisasi, pelatihan, penerapan teknologi tepat guna, pendampingan, dan evaluasi. Intervensi difokuskan pada pengembangan produk pangan beku berbahan ikan, khususnya fish cake dan bakso ikan, yang didukung penyediaan peralatan produksi, penyusunan standar operasional prosedur (SOP), perbaikan kemasan dan branding, pelatihan pemasaran, serta manajemen keuangan sederhana. Hasil kegiatan menunjukkan peningkatan diversifikasi produk dari dua jenis, yaitu kerupuk ikan dan abon, menjadi empat jenis, yaitu fish cake, bakso ikan, kerupuk ikan, dan abon. Program juga berhasil menghasilkan dua produk olahan ikan baru sebagai produk unggulan serta membentuk akun Tiktok untuk mendukung pemasaran produk. Hasil tersebut menunjukkan bahwa diversifikasi produk dan pengolahan bernilai tambah dapat meningkatkan kapasitas dan daya saing perempuan nelayan dalam mengembangkan usaha pesisir yang berkelanjutan.
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